Social Media Marketing
WORKSHOPS.
Don’t just watch the evolution of social media marketing, be a part of it. Secure your spot to elevate your social media knowledge in one of our upcoming workshops.
The Socialsmith Ads Workshop Series.
Stop boosting posts. Start getting customers.
Running Facebook and Instagram ads shouldn’t feel like gambling.
Whether you’ve never run an ad before or you’ve spent money on campaigns that didn’t deliver results, this practical two-part workshop series will teach you how to advertise with confidence.
No confusing jargon. No fluff. No “secret hacks.”
Just real-world advertising strategies we’ve learned from four years of managing campaigns for businesses across South Africa.
Workshop 1: Meta Ads Fundamentals.
Launch your first successful ad
25 June 2026
Live Online Workshop
09:00 – 12:00
R1,250 per person
This beginner-friendly workshop is designed for business owners, marketers, entrepreneurs, and anyone who wants to understand how Facebook and Instagram advertising actually works.
You’ll learn:
– The difference between boosting posts and using Ads Manager
– How Meta advertising works
– Choosing the right campaign objective
– Defining your target audience
– Creating an offer people actually care about
– Writing ad copy that gets attention
– Choosing the right images and videos
– Planning and launching your first campaign
You’ll leave with:
– A complete ad plan for your business
– A clearly defined target audience
– Your offer refined and ready to promote
– Your ad copy written and ready to use
– A launch checklist to guide your first campaign
Included:
– Live online workshop
– Interactive workbook
– Practical templates and resources
– Live Q&A session
– Workshop replay
Workshop 2: Meta Ads Optimisation & Reporting.
Learn what your results are actually telling you
23 July 2026
Live Online Workshop
09:00 – 12:00
R1,250 per person
You’ve launched your ads. Now what?
Many business owners look at their reports and have no idea what the numbers mean. This workshop will help you understand what’s working, what’s not, and what to do next.
You’ll learn:
– How to read your Meta Ads reports
– Understanding CTR, CPC, CPM and Frequency
– How to identify winning ads
– Diagnosing poor-performing campaigns
– Improving your results without increasing your budget
– Understanding lead quality versus lead quantity
– Basic remarketing strategies
– Scaling successful campaigns
You’ll leave with:
– A reporting cheat sheet
– A campaign evaluation framework
– A simple optimisation checklist
– Greater confidence in your advertising decisions
Included:
– Live online workshop
– Interactive workbook
– Reporting templates
– Live Q&A session
– Workshop replay
Pricing.
Individual Workshops: R1,250 per person
Early Bird Special
Book before 10 June and pay only R995 per workshop.
Workshop Bundle
Attend both workshops for only R1,900.
Save R600 and gain the complete foundation you need to confidently run and optimise your Meta Ads.
Who should attend?
Business owners | Start-ups | Marketing coordinators | Side hustlers | Entrepreneurs | Anyone looking to get more from their Facebook and Instagram advertising
No prior advertising experience is required.
About Socialsmith
We’re not trainers who teach advertising theory.
We’re marketers who manage real advertising budgets every day.
For the past 11 years, Rebecca has helped businesses navigate the ever-changing world of digital marketing, testing strategies, learning lessons, and refining what actually works.
Now we’re sharing those lessons with you.
Because marketing shouldn’t feel overwhelming.
It should feel achievable.
Ready to stop guessing and start advertising with confidence?
BOOK YOUR SPOT NOW!
SPOTS ARE LIMITED!